Gmail Actions
Gmail uses schema.org markup to accelerate user actions and to highlight the most important information users need from an email.
Gmail supports 4 types of actions and 1 interactive card:
- RSVP Action for events
- Review Action for restaurants, movies, products and services
- One-click Action for just about anything that can be performed with a single click
- Go-to Action for more complex interactions
- Flight interactive cards
Inbox by Gmail supports all the above actions and cards, as well as the five interactive cards described below.
Highlights in Inbox
Inbox uses the same schema.org markup as Gmail to highlight the most important information within an email, and allow user to act on it. It supports the RSVP, One-click and Go-to actions as well as shows Highlights for the following markup types:
- Flight Highlight
- Event Highlight for events with tickets
- Order and parcel delivery Highlights for shopping
- Hotel Highlight for hotel reservations
- Restaurant Highlight for restaurant reservations
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